Share this Product

To Send this product to multiple people, please enter the email addresses separated by a comma ",":

Building Brand Communities: How Organizations Succeed by Creating Belonging

ISBN 9781523086610
List Price $27.95 Priced from $13.98 - $17.33
$27.95
In stock
SKU
9781523086610
The guide for organizations gathering people to transform their brand and field.
Hardcover
This product qualifies for FREE US Ground Shipping on orders over $100.
  • Price each $17.33
  • Subtotal $433.25
The guide for organizations gathering people to transform their brand and field.
Overview
The guide for organizations gathering people to transform their brand and field.

Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be.

An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships.

The authors articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements. They also reveal principles to grow a new brand community to critical mass. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

The book, Building Brand Communities: How Organizations Succeed by Creating Belonging [Bulk, Wholesale, Quantity] ISBN# 9781523086610 in Hardcover by Carrie Melissa Jones;Charles Vogl may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Detail
More Information
Price 27.95
Shipping Weight 1.000000
ISBN-13 9781523086610
Product Dimensions 6 x 9 inches
Pages 288
Format Hardcover
Publication Date May 18, 2020
Language English
Category Business & Economics
Price Match

We pride ourselves on delivering quality experiences, but we recognize that value is a factor when making a purchase. If you find a retailer that has a better advertised price than our website, let us know and we will do our best to match it. Visit our Terms and Conditions to see our full price match policy.

Fill out the form below and we will contact you within 1 business day.